The final part describes how power that is continuously felt and exerted through our infrastructure, which Zuboff refers to as “instrumentarian power”, seeks to combine those predictive patterns with desired outcomes. "The idea that digital surveillance is inevitable – that’s just invalid, and we can’t let them get away with it.” The idea that digital surveillance is inevitable – that’s just invalid, and we can’t let them get away with it.” “There’s nothing inevitable about technology or capitalism. “I think everyone is kind of feeling this problem, without knowing what to call it, or to think about it,” Zuboff says.
In Shoshana Zuboff’s new book, The Age of Surveillance Capitalism, the author holds the augmented reality game up as just one example of a new form of capitalism – one that trades predictions about our seemingly innocuous behaviour, such as where we’ll go, what we’ll see on our way and what we’ll do, for profit. But Pokémon Go was also a great, cute and colourful way to collect vast amounts data from millions of people. The game soon became a runaway success, inspiring breathless coverage about its health benefits and community-building power.
In the game, virtual figures of Pokémon characters are placed around your local area and you have to physically go there to capture them and rack up points.
When Pokémon Go debuted in app stores in 2016, it was seen as a mostly harmless foray into the world of augmented reality.
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